Joel is recognised as a creative and eccentric marketer, bringing over 6 years of experience to the marketing and communication space.

He bridges the gap between corporate marketing and personal brand building. Kicking off his early days in Marketing as an intern, he now works as Head of Social & Digital Brand at a leading Caribbean brand.

Joel specializes in Social Media Marketing, with a heavy focus on strategy, analytics, campaign development and creative direction.

He spent over 2 years as a Television Presenter, and now writes for international publications – Adweek and Social Media Examiner. He is also an avid youth advocate, having spent much of his life in leadership roles or involved in voluntary projects and has been recognised countless times for this work.