Tshani Jaja is a Marketing and Communications Specialist with an outstanding track record of experience and results across several industries including Telecommunications, Hospitality, Media, Innovation, and Manufacturing. She’s a visionary and a creative thinker who has amassed over 17 years of experience, competency, and accomplishments in Marketing Strategy Development, Public Relations, Digital Marketing, Campaign Development, and Communications. In her most recent role prior to full- time consultancy, she served as Director of Marketing at Yello Media Group, where she had responsibility for developing and overseeing the strategic marketing focus for twenty-one markets across the Caribbean, Central, and Latin America. This, combined with her other previous roles including nine years with Telecommunications giant Digicel, where she developed winning marketing communications and branding strategies for the Business and Consumer markets, has given her the expertise needed to develop the right strategies to propel brands to their next level.
Tshani’s artistic nature, passion, knack for spotting trends, identifying best practices, and strategic foresight resulted in her consulting for several multinational brands. She is a trained public speaker and has presented at Industry Conferences and Universities in Jamaica, The Caribbean, and the United States.
At the heart of it, Tshani combines her passion for marketing, creative arts and, public speaking to motivate teams with winning strategies that start with a mindset shift and results in successful brands and people.